Gifting Services
Robert Olejar
Founder, CEO
Jennifer Cantrell
Senior Vice President
Bret McCartney
Chief Financial Officer
Robert Olejar
Founder, CEO
bobby@giftingservices.com
Robert Olejar, founder of Gifting Services, is a graduate of Michigan State University and has 20 years experience in the entertainment industry. In 1991 began his work to revolutionize the modeling and acting industries. In a time when the Internet could only display text and only 1 in 100 Americans had an email address, Olejar was designing a structure to transmit images, manage castings, career planning and every aspect of business for models, actors and their clients on a global bases. The task proved extremely difficult. This was prior to the time in the advertising world where computer usage was prevelant; there was not a single major modeling and acting agency using electronic databases of images and data for castings, scheduling and general operations. In fact, there were almost no computers in any talent office on earth.
His research and design work was awarded a United States patent. Olejar is responsible for the first talent database with scheduling, first casting through a computer and first electronic talent images online. His revolutionary structure was implemented in six continents and every major talent market. Spanning nine languages and over thirty currencies, his work took a basically local industry and made it global. Olejar’s organizational format has been emulated by several dozen companies and is now the foundation of the modern modeling and acting industries.
Along the way Olejar has been interviewed or written about in over 50 publications including the New York Post, New York Times, Wall Street Journal, Entrepreneur, Vogue, Washington Post, Los Angeles Times, Women’s Wear Daily, Backstage, Chicago Tribune, London Times, and several more…
Gifting Services was formed as a solution to a true business problem, much like his organization of the talent industry. The gifting industry had lost its focus as being a business and was lost in a sea of parties and false promises by event planners. By taking an elite team of legitimate business-minded people to form a company focused on the true business goals of companies, Gifting Services was born. From the first day of its first suite, Gifting Services has led the gifting industry. So far so good.

Return to top
Jennifer Cantrell
Senior Vice President
jennifer.cantrell@giftingservices.com
Jennifer Cantrell, Senior Vice President of Gifting Services, received her B.A. at UCLA with a degree in Psychology and worked as one the country’s most respected dating coaches launching one of the first mainstream online dating services in the early 90’s. Predicting the dot.com crash in 2003, she sold her online dating service and devoted her time to coordinating events and raising funds for a variety for charitable foundations.
Continuing with her entrepreneurial expertise, she pioneered the VIP Concierge business owning the largest and most successful VIP Concierge company specializing in working with various charitable organizations and corporate sponsors to gain access for her VIP clients. Simultaneously, Cantrell launched Serendipity Entertainment Group, LLC. which focused on marketing and brand management for the entertainment, fashion, music, sports, medicine and corporate industries, Serendipity Entertainment Group focused on up-and-coming new talent in "Hollywood" and has gained an international global outreach driven by its famous celebrity clientele and personal approach to entertainment public relations.
Once again foreseeing the change needed in the industry of Celebrity Gifting she has partnered visionary Bob Olejar and industry veteran, Bret McCartney to form Gifting Services bringing with her a global database of clients and contacts with offices in Australia, London and Beirut.
With Gifting Services Cantrell will undoubtedly continue to develop her ever growing client base, attracting the most sought-after products, coveted events, prestigious charities, A-list actors, singers, athletes, celebrity chefs, medical experts, and corporate moguls. Cantrell uses an ambitious and personable approach to gain momentum in the world of public relations and uses her compassionate personality in every aspect of business. Her client list is already one of the most respected in the industry with immense corporate sponsors and industry leaders in all facets of the entertainment and business world.

Return to top
Bret McCartney
Chief Financial Officer
bret@giftingservices.com
A graduate of the University of California, Santa Barbara, Bret D. McCartney is a 20 year veteran of the entertainment industry. As CFO and COO of Gifting Services he handles new business development, sales, marketing and event budgeting and physical production.
Additionally, McCartney works as the Senior Vice President Trancas International Films. During his nine years there, he supervises production on all of the successful HALLOWEEN film franchise for Miramax, Dimensions Films and The Weinstein Company. McCartney's duties include film & TV production, distribution, talent & literary management, merchandising, licensing product placement, internet development and studio operations. Previously, McCartney served as a TV and film literary agent at Metropolitan Talent Agency for four years and prior to that he was the Director of Creative Affairs at Jack Freedman Productions, with a production deal on the lot at Warner Bros. He began his entertainment tenure in the Agents Training Program at Paradigm, A Talent & Literary Agent where he climbed to Talent Agent before leaving to Warner Bros. after four years of representing high-demand actors such as Andy Garcia, Laurence Fishburne, Matt Damon, Denise Richards, Ryan Philippe and Ben Affleck to name a few.
In summary, Mr. McCartney's two decades of entertainment-based work experience in film and television development, creative production, physical production, merchandise & licensing, software development, sales, marketing, representation, and production finance gives him an uncanny expertise and knowledge of the entertainment industry as a whole.

Return to top
|